Coinbase x Bobby Hundreds

COInbase x bobby hundreds

For Coinbase, I conceptualized a campaign tied to NFT.NYC in partnership with Bobby Hundreds, co-founder of the streetwear brand The Hundreds. In addition to driving the project, I scouted the shoot location, wrote extensive briefs for Bobby and Sanchan, scripted the interview, and collaborated with Coinbase’s social media team on promotion. The campaign included a Twitter Spaces focused on the intersection of streetwear, culture and NFTs featuring Bobby and Coinbase’s VP of Product, Sanchan Saxena, a YouTube video highlighting Bobby and his journey into NFTs, and social media promotion across Coinbase’s and Bobby’s platforms.